To become more competitive, TVA began improving efficiency and productivity while cutting costs. By the late 1980s, there was a shift within TVA toward a leaner, more corporate environment. Chairman Marvin Runyon, former executive at Ford and Nissan, put a stop to the rise in power rates and paved the way for a period of rate stability that would last for the next decade.
Energy conservation became an economic necessity for homeowners and businesses alike, and TVA became a national leader in promoting energy conservation.
Tellico Dam was finished in 1979, providing many recreation opportunities for the people of the Valley and boosting the economy of the region.
Bibliography of TVA History
A comprehensive bibliography for those who want to dig more deeply into the rich and fascinating history of the Tennessee Valley Authority.
Be a Citizen Archivist!
Want a glimpse of life in bygone Appalachia while helping genealogists and other researchers? The National Archives and Records Administration needs volunteers to help transcribe its vast historical records, including those on families impacted by the construction of TVA dams. Learn how to join the effort.